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Factors that make a good logo

A Logo is a graphic image representing a business organisation. Business logos are used in various purposes like within business cards, outdoor designs, the Internet, as well as more common items like promotional items such as T-shirts and mugs.

Some of the factors that are essential for success of a business that overlap with the success of a good logo are:

1. Consistency
2. Memorability
3. Meaningfulness.
4. Uniqueness
5. Professionalism
6. Timelessness
7. Contrast
8. Scalability

In addition to these, there are several more factors that are very important to get excellent logo:

1. Long lasting style.
2. Distinctiveness.
3. Appealing to consumers.
4. Conveys the right image.
5. Legibility

However, the above steps may not necessarily result in a design of a logo that works in each and every case. But the specified factors outlined above help you conceptualise a logo design that is acceptable by your present and perspective clients more efficiently and successfully. Thus we hope this helps you with making your order with us.
 

References:
http://www.elf-design.com/article-Logo-Without-Name.html

http://www.elf-design.com/article-9-Logo-Keys.html
http://www.kumbhdesign.com/design/